Optimize for the way people search now.
Search moved from ten blue links to one AI answer. AI search optimization is how you make sure that answer includes you. xSeek surfaces the prompts, sources and content gaps that decide who AI cites in your industry, and hands you the plan.
The basics
What is AI search optimization?
AI search optimization (sometimes called AI search engine optimization) is the practice of getting your brand surfaced and cited by AI-powered search: ChatGPT, Perplexity, Gemini and Google's AI Overviews. It combines classic SEO fundamentals with the new work of being the source AI trusts.
It's not a separate discipline bolted onto SEO, it's SEO extended to a world where the answer, not the link, is the destination. Solid technical SEO and content stay the foundation; AI search optimization is how you win the answer on top of it.
How xSeek optimizes AI search
Data first, then action. Not guesswork.
Map the real prompts
xSeek finds the actual questions buyers ask AI in your category, and who gets cited today.
Find the accuracy gaps
See the exact sources AI trusts and the content you're missing, with data you can rely on, not vanity metrics.
Optimize and win
A prioritized plan of the pages and content to create so AI surfaces you, not just competitors.
Why accuracy matters
Directional data loses you money.
Vanity metrics
Inflated prompt volumes and one-off checks that change every time you look. You optimize for noise.
Reliable data
Consistent sampling across engines so the gaps you act on are real. Optimize for what actually moves your AI presence.
AI answers are personalized and volatile, the same prompt gives different results by user, history and time. That's exactly why single checks and inflated volume claims mislead you. xSeek samples consistently so your optimization is grounded in a real trend.
What you get
A complete AI search optimization platform.
- The real prompts buyers ask AI in your category
- Who gets cited today, you vs competitors
- The exact sources AI pulls from for your topics
- Content-gap analysis with a prioritized plan
- Reliable, consistently-sampled data, not one-off checks
- Coverage of ChatGPT, Perplexity, Gemini and AI Overviews
FAQ
AI search optimization, answered.
What is AI search optimization?
AI search optimization is the practice of getting your brand surfaced and cited by AI search engines like ChatGPT, Perplexity, Gemini and Google's AI Overviews, the evolution of SEO for a world where AI answers the query.
Is AI search optimization the same as SEO?
It builds on SEO. Technical SEO and content remain the foundation; AI search optimization adds the work of becoming the source AI cites in its answer.
How do you optimize for AI search?
You find the prompts buyers actually ask, see who AI cites and why, close the content and authority gaps, and track the trend. xSeek does each step and hands you a prioritized plan.
Which AI search optimization tool is most intuitive?
xSeek is built for marketing teams, not analysts: instead of a raw dashboard, you get a clear, prioritized action plan. That's what makes it approachable even if you're not technical.
How accurate is the data?
Accuracy comes from consistent sampling, not one-off checks. AI answers are personalized and volatile, so xSeek samples across engines on a schedule to give you a real trend rather than a snapshot.
Do I need a technical team?
No. xSeek gives you clear, prioritized steps designed for marketing teams.
See who AI cites in your industry, free.
Run a free AI search analysis. See the prompts, the sources, and the gaps, and get your first optimization plan.