How to Get Indexed by Bingbot Immediately and Appear in Bing Chat AI Results

What is Bingbot and How Does It Power Bing AI?

Bingbot is Microsoft's web crawler that systematically browses the World Wide Web to discover and index content for Bing's search engine. It serves as the foundation for how websites appear in both traditional Bing search results and the newer Bing AI experiences.

Unlike traditional search that simply matches keywords, Bing AI (powered by large language models) needs high-quality indexed content to generate accurate, helpful responses. When a user asks Bing AI a question, it relies on Bingbot's indexed data to retrieve relevant information, which it then processes to create a conversational response.

This means getting your content indexed by Bingbot is now more important than ever—it's the gateway to appearing in both standard search results and AI-generated answers.

Why Bingbot Matters for AI Visibility

Bingbot is used in conjunction with AI in several ways within the Bing search engine and related services like Bing Chat. Bingbot, a web crawler, is used to collect and index web pages, which is the foundation for how AI-powered search and answer engines like Bing Chat function. Additionally, Bing utilizes AI-powered features like generative AI, including Large Language Models (LLMs) and DALL-E, to enhance search results and create conversational experiences.

How to Get Indexed by Bingbot Immediately

The traditional way of getting indexed by search engines involves waiting for crawlers to discover your content, which can take days or even weeks. However, Microsoft offers a powerful tool called IndexNow that allows you to notify search engines about new or updated content immediately.

Let's walk through the process of getting your content indexed by Bingbot right away:

What is IndexNow?

IndexNow is a free, open-source protocol that enables website owners to instantly inform search engines about the latest content changes on their website. When you use IndexNow, you're telling search engines exactly when pages have been added, updated, or deleted, eliminating the wait for the next crawl.

The benefits of using IndexNow include:

Immediate indexing of new and updated content
Reduced crawl load on your servers
Better resource efficiency for both your site and search engines
Faster visibility in search results and AI responses
Instant removal of deleted content from search indexes

How to Set Up Bing Webmaster Tools

Before implementing IndexNow, you should set up Bing Webmaster Tools:

Go to Bing Webmaster Tools
Sign in with your Microsoft account
Add and verify your website by adding either a DNS record, uploading an XML file, or adding a meta tag to your home page
Once verified, you'll gain access to various tools and reports about your site's performance in Bing

How to Add IndexNow to Your Website

There are several ways to implement IndexNow on your website:

Method 1: Using a Plugin or Module

If you're using a popular content management system, the easiest way to implement IndexNow is through a plugin:

WordPress: Use plugins like Yoast SEO, Rank Math, or All in One SEO
Drupal: Install the IndexNow module
Joomla: Use the IndexNow extension
Shopify: Some SEO apps include IndexNow functionality

Method 2: Manual Implementation and Automated Script

For manual implementation, follow these steps:

Generate a key (a random string of letters and numbers)
Create a text file named with your key (e.g., yourkey.txt) and place it in your root directory
Submit URLs to the IndexNow API when content changes

For developers, creating an automated script to notify IndexNow whenever you update your site is ideal. Here's an example script in TypeScript that reads URLs from your sitemap and submits them to IndexNow:

import fetch from 'node-fetch'; import dotenv from 'dotenv'; import fs from 'fs'; import path from 'path'; import { promisify } from 'util'; import { parseStringPromise } from 'xml2js'; // Load environment variables dotenv.config({ path: '.env.local' }); const readFile = promisify(fs.readFile); const INDEXNOW_API_URL = 'https://api.indexnow.org/IndexNow'; const KEY = 'd322d690402a44bead5642616c8f3eb3'; const HOST = 'www.xseek.io'; /** * Extract URLs from sitemap.xml file */ async function extractUrlsFromSitemap(): Promise<string[]> { try { const sitemapPath = path.join(process.cwd(), 'public', 'sitemap.xml'); const sitemapContent = await readFile(sitemapPath, 'utf-8'); // Parse XML const result = await parseStringPromise(sitemapContent); if (!result.urlset || !result.urlset.url) { console.log('No URLs found in sitemap'); return []; } // Extract URLs from the sitemap const urls = result.urlset.url.map((urlEntry: any) => urlEntry.loc[0]); console.log(`Found ${urls.length} URLs in sitemap.xml`); return urls; } catch (error) { console.error('Error extracting URLs from sitemap:', error); return []; } } async function submitToIndexNow() { try { const urlList = await extractUrlsFromSitemap(); if (!urlList.length) { console.log('No URLs to submit'); return; } const keyLocation = `https://www.xseek.io/${KEY}.txt`; const payload = { host: HOST, key: KEY, keyLocation, urlList }; console.log(`Submitting ${urlList.length} URLs to IndexNow...`); const response = await fetch(INDEXNOW_API_URL, { method: 'POST', headers: { 'Content-Type': 'application/json; charset=utf-8' }, body: JSON.stringify(payload) }); if (response.ok) { console.log('Successfully submitted URLs to IndexNow!'); } else { console.error(`Failed to submit URLs to IndexNow: ${response.status} ${response.statusText}`); const responseText = await response.text(); console.error(responseText); } } catch (error) { console.error('Error submitting URLs to IndexNow:', error); } } // Execute the function submitToIndexNow();

Save this script as scripts/submit-indexnow.ts and run it after each deployment with npx ts-node scripts/submit-indexnow.ts. You can also automate it as part of your CI/CD pipeline to ensure your content is indexed immediately after deployment.

Verifying Bingbot Crawling and Indexing

After implementing IndexNow, you can verify that Bingbot is crawling your pages:

Check your server logs for visits from Bingbot (user agent will contain "bingbot")
Monitor the Bing Webmaster Tools dashboard for crawl stats
Use the URL Inspection tool in Bing Webmaster Tools to check indexing status
Search for your content on Bing using site:yourdomain.com

Once this script is run, within seconds you should see Bingbot crawl your pages in your xseek dashboard

Monitoring Results in Your xseek Dashboard

After submitting your URLs to IndexNow, you can easily monitor which pages have been crawled by Bingbot directly in your xseek dashboard:

Log in to your xseek account dashboard
Navigate to the "URL Tracking" section
Look for entries with the user agent "bingbot"
Review the timestamps to confirm crawling occurred shortly after your IndexNow submission
Check which specific pages were crawled to ensure complete indexing

The xseek dashboard provides valuable insights into how quickly Bingbot responds to your IndexNow submissions and which content it prioritizes for crawling. This real-time feedback allows you to confirm that your content is being picked up immediately rather than waiting days or weeks to be discovered.

How to Confirm Your Content Appears in Bing AI Results

After your content is indexed by Bingbot, you'll want to confirm it's appearing in Bing AI results:

Use Bing Chat: Ask questions related to your content area to see if your website is cited
Check Bing Search with "Chat" mode: Search for topics related to your content and switch to the Chat mode
Monitor your Referral Traffic: Check your analytics for traffic coming from bing.com/chat or similar sources

Optimizing Content for Bing AI Visibility

Beyond just getting indexed, you'll want to optimize your content for better visibility in Bing AI results:

Clear, factual information: AI models prefer content with clear facts, statistics, and definitions
Structured content: Use proper headings (H1, H2, H3) and structured data
Comprehensive coverage: Cover topics thoroughly to demonstrate expertise
Fresh content: Regularly update your content to maintain relevance
Authority signals: Include citations, references, and credentials to establish authority

Final Thoughts

As search continues to evolve with AI integration, getting indexed quickly and optimizing for AI visibility are becoming essential SEO practices. By implementing IndexNow and following the strategies outlined in this guide, you'll ensure your content is not only discovered by Bingbot immediately but also positioned to appear in Bing AI responses.

Schedule Regular IndexNow Submissions

For optimal results, consider implementing a scheduled approach to IndexNow submissions:

After each content update: Run your IndexNow script whenever you publish or update content
Weekly re-submissions: Schedule a weekly submission of your most important URLs to ensure they remain fresh in Bing's index
Monthly full site submissions: Submit your entire sitemap monthly to catch any pages that might have been missed

Regular submissions help maintain your content's visibility in Bing's index and increase the likelihood of appearing in Bing AI responses. This proactive approach to indexing gives you a competitive advantage over sites that passively wait for search engines to crawl their content.

Tools like xseek make the entire process easier by helping you monitor your indexing status in real-time and understand how search engines and AI systems interact with your content.

Remember that the line between traditional search and AI-generated answers is blurring. By optimizing for both simultaneously, you're future-proofing your digital visibility strategy.

Key Takeaways

Bingbot is the foundation for both traditional Bing search results and Bing AI responses
IndexNow allows immediate indexing of your content without waiting for crawlers
Properly structured, factual content has the best chance of appearing in AI-generated answers
Regular updates using IndexNow keep your content fresh in the search index
Monitor crawling activity in your xseek dashboard to confirm indexing